Lineage Bank Joins Newly Launched Banking as a Service (BaaS) Association

Contact: Kevin Herrington
Phone: (629) 248-9085

FRANKLIN, TN June 13, 2022 – Today, Lineage Bank, a multi-branch community bank located in Franklin, Tennessee, announced it has joined the newly formed Banking as a Service (BaaS) Association. The BaaS Association was recently established by The Bankers Helping Bankers (BHB) Association, a bankers-only social+platform for collaboration and education.

“We’re extremely excited to be one of the first banking institutions to join the Banking as a Service Association,” said Lineage Bank Chairman and CEO Kevin Herrington. “Though our membership, Lineage Bank will have increased access to educational resources and innovative technology that will help us deliver a better overall banking experience to our loyal customers.”

The BaaS Association was created to:

  • ​Coordinate legislative and regulatory advocacy efforts to promote an environment for the responsible delivery of Banking-as-a-Service (BaaS) by federally-insured depository institutions.
  • Promote best practices and standards for the delivery of BaaS to non-banks.
  • Build a community of like-minded bankers and other industry participants to share experiences, insights, successes, and failures realized in BaaS endeavors.
  • Connect federally-insured financial institutions to the fintech technology partners who will help them facilitate a successful BaaS program.

Regarding the establishment of The BaaS Association, Tanner Mayo, co-founder of BHB, said, “Bankers delivering BaaS are leaders in profitability and innovation. It is essential that banks getting into this space do so in a safe, sound, and regulatory compliant way. This association is intended to help them embrace the opportunities of BaaS, while proactively identifying and mitigating risks.”

About the Banking as a Service Association:
The BHB BaaS Association is a premiere governance association with the purpose of promoting, creating, and supporting Banking-as-a-Service (BaaS). 

About Lineage Bank and Lineage Financial Network:

Lineage Bank is a new commercial bank located in Franklin, Tennessee.  The bank’s focus is serving the banking needs of the Williamson County community.  Lineage Bank is part of the Lineage Financial Network, a multi-bank holding company that empowers community banks with the technology and local customer focus to create a unique banking experience for customers.  Lineage Financial Network is where the bank of today unites with the bank of tomorrow.  Lineage Financial Network is headquartered in Franklin, Tennessee.

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